Case Studies

Case Study 1: Boosting Motorcycle Retail Sales

Client: Motorcycle Retail Sales

Campaign Snapshot: 90 days

Objective: Increase sales of motorcycles and three-wheelers in Tanzania.

Overview: The client aimed to educate new customers about why their motorcycles and three-wheelers were ideal for Tanzania’s environment.

Solution: We implemented a strategy featuring customer video testimonials and creative concepts that highlighted the advantages of their brand over competitors.

Results:

  • Reach: 3,145,000 unique users
  • Engagement: 626,000 unique users interacted with the ads
  • Sales Impact: Over TSHS 212,000,000 in direct sales

Case Study 2: Expanding Corporate Market for Water Dispenser Services

Client: Water Dispenser Company

Campaign Snapshot: 60 days

Objective: Generate new corporate clients for water delivery services in Dar es Salaam.

Overview: The client sought to increase market share and revenue for their dispenser services by targeting corporate offices.

Solution: We utilized targeted lead generation ads focusing on behavioral filters and a specified delivery radius, ensuring highly relevant audience reach.

Results:

  • Reach: 326,000 unique users
  • Leads Generated: 178 total leads with 34 conversions
  • Revenue Impact: TSHS 74,400,000+ in 12-month cumulative contracts

Case Study 3: Driving Reseller Growth for a Major Conglomerate

Client: Leading Tanzanian Conglomerate

Campaign Snapshot: 6 months

Objective: Increase distribution and resellers across Tanzania.

Overview: The client aimed to expand their reseller network by leveraging targeted digital campaigns to reach potential partners across the country.

Solution: We developed and executed a nationwide ad campaign designed to attract and qualify reseller leads, ensuring only high-quality candidates were retained.

Results:

  • Impressions: 3,650,000
  • Leads Generated: 3,162 leads, filtered to 478 qualified resellers
  • Qualified Leads: 478 leads (15% Success rate)
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