Case Studies
Case Study 1: Boosting Motorcycle Retail Sales
Client: Motorcycle Retail Sales
Campaign Snapshot: 90 days
Objective: Increase sales of motorcycles and three-wheelers in Tanzania.
Overview: The client aimed to educate new customers about why their motorcycles and three-wheelers were ideal for Tanzania’s environment.
Solution: We implemented a strategy featuring customer video testimonials and creative concepts that highlighted the advantages of their brand over competitors.
Results:
- Reach: 3,145,000 unique users
- Engagement: 626,000 unique users interacted with the ads
- Sales Impact: Over TSHS 212,000,000 in direct sales
Case Study 2: Expanding Corporate Market for Water Dispenser Services
Client: Water Dispenser Company
Campaign Snapshot: 60 days
Objective: Generate new corporate clients for water delivery services in Dar es Salaam.
Overview: The client sought to increase market share and revenue for their dispenser services by targeting corporate offices.
Solution: We utilized targeted lead generation ads focusing on behavioral filters and a specified delivery radius, ensuring highly relevant audience reach.
Results:
- Reach: 326,000 unique users
- Leads Generated: 178 total leads with 34 conversions
- Revenue Impact: TSHS 74,400,000+ in 12-month cumulative contracts
Case Study 3: Driving Reseller Growth for a Major Conglomerate
Client: Leading Tanzanian Conglomerate
Campaign Snapshot: 6 months
Objective: Increase distribution and resellers across Tanzania.
Overview: The client aimed to expand their reseller network by leveraging targeted digital campaigns to reach potential partners across the country.
Solution: We developed and executed a nationwide ad campaign designed to attract and qualify reseller leads, ensuring only high-quality candidates were retained.
Results:
- Impressions: 3,650,000
- Leads Generated: 3,162 leads, filtered to 478 qualified resellers
- Qualified Leads: 478 leads (15% Success rate)